What Is Email Marketing?

Email marketing is the act of promoting a product, selling a service, telling a story, or connecting with an audience through email. A marketing email is a one-to-many communication from an organization to a mailing list of customers and prospects. Email marketing can be a very cost effective way to reach, engage, and retain your customers. Of course, that requires that you send the right email to the right people at the right time. Working with email marketing services can help you send email campaigns that are effective and ensure successful email delivery.

Types of Email Marketing

Some of the most common forms of email marketing include newsletters, blog emails, nurture emails, retention emails, and promotional emails with special offers. Marketing is all about getting people to know and trust your brand, and email is one of the most effective ways to do that. Our suite of solutions is designed to help large and small businesses optimize their email marketing automation with deliverability tools and reputation-focused products.

Strategies for Your Marketing Emails

Improving your email marketing campaigns involves many moving parts including reliable email list management, robust deliverability practices, and of course, the responsive email design and content itself. Once you’ve sent a message, you can track performance and apply learnings from analytics going forward.

Here are some of the key strategies that email marketing services can help embrace:

• The best email marketing is targeted and personalized.
• A/B testing helps you discover what resonates with your audience.
• Optimal Send Times
• Put yourself in your reader’s shoes.